The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impact any of the editorial content on Forbes Health. Second, we also include links to advertisers’ offers in some of our articles these “affiliate links” may generate income for our site when you click on them. This site does not include all companies or products available within the market. The compensation we receive for those placements affects how and where advertisers’ offers appear on the site. First, we provide paid placements to advertisers to present their offers. This compensation comes from two main sources. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Health site. The mundane day-to-day is just that - easy heat-and-go stuff for the rest of the week.The Forbes Health editorial team is independent and objective. Today’s Millennial likes to think about cooking food in a fun context. Giving them ideas and history about the food, maybe. Grocers will do best by this group by staying up on the trendy food and exotic fun stuff and offering easy-to-understand instructions for preparation. But on a day to day basis? They pick up an easy-to-make meal kit, pop it in the oven, add some prepared dishes, you get the picture. They all like to call themselves foodies too and they do keep up with the latest trends. But to them, it is all about the experience and a little about eating healthy. Yes, I made that up because I never even know what they are talking about when they make this stuff. The Millennials in my life love to get in the kitchen on the weekends and make odd, exotic things that involve having something ferment for days, then turn just the right color before cooking and, when posted on Facebook, get lots of wows from friends. I think we will have the digital cooks trend for a bit then see it become “stupid.” The meal kits will trend for a bit and then the Millennials will shift to back-to-basics and learn the skill without being dependent on a box of ingredients or Wi-Fi signal. Millennials are cooking more and in some cases must - their life at home is over and mom/dad have let them know it is time to go. Gaining cooking skills is best learned from other humans and not the food kits that kids can subscribe to or via talking websites. Some retailers/analysts have been lucky enough to sample Cowboy Cookies at past NRF shows. They still refer back to my wife’s recipe box which has more knowledge and great foods then an Echo link. Why? I estimate these are hipness trends. They all seem to want to cook new, spicy-as-heck dishes. My wife ended up not having to cook as much as in the past. All of them cook more than we ever thought they would. Well we had all four kids of the evil Millennial age home for the holidays. Our 2017 Trends Forecast is Here: Find Out What You’ll Be Eating (and Loving) Next Year – Whole Foods Market.Why millennials don’t know how to cook – MarketWatch.Cooking Trends Among Millennials: Welcome to the Digital Kitchen – Google.The slow death of the home-cooked meal – The Washington Post.Cooking at home is still the preferred way to prepare a meal for 98% of Americans – ReportLinker.Death of the home cooked dinner? Tea time becomes takeaway time for millennials – Aviva.Peapod Predicts 2017 Will Be The Year Of The Home Cook – Peapod.Whole Foods wrote, “They’re coming up with new strategies to get dinner on the table - sometimes that means making some of the meal and buying the rest, or batch cooking at the beginning of the week or using a meal kit that cuts down on prep time.” Consumers are looking for shortcuts to save money, save time, reduce waste and eat healthier. They already eat out and purchase prepared meals more, and they’re less likely to have learned to cook from their parents versus older generations.Ī recent ReportLinker survey also found that the popularity of television cooking shows, recipe websites and celebrity chefs doesn’t appear to be translating into a fervor for home cooking among the general population.Īddressing many of the challenges to home cooking, Whole Foods listed “Mindful Meal Prep” among its top trends for 2017. On the other hand, Millennials are seen as more time-pressed than older generations. The top two reasons people cook at home - saving money and eating healthier - also play into Millennials’ interests. “It isn’t a chore as much as an ability to create an experience.” “We see through secondary research that Millennials are cooking more,” added Anna Conroy, planning director for mcgarrybowen, the advertising agency, as part of Google’s “Cooking Trends Among Millennials: Welcome to the Digital Kitchen” report.
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